Based in Singapore, Barbara overseas the partnership and collaboration for The Unilever Foundry (Southeast Asia & Australia), bringing innovators, startups to pioneer the future of marketing.

Barbara is an experienced entrepreneur and is passionate about making disruptive ideas a part of the Unilever’s business. She joined The Unilever Foundry team, not just to help start-ups scale, but to ensure Unilever would embrace the startup culture and works to champion transformation across the business.

She joined Unilever from eYeka and is the co-founder of Bootic Inc. She is a mentor for women entrepreneurs under the Cherie Blair Foundation for Women and is completing her Global Executive MBA at INSEAD.