Don Tan, is the Founder and the Managing Director of I.M Communications. With over 25 years of industry experience, his agency team is responsible for some of the most highly awarded and widely recognised work, including Cafe21, Eu Yan Sang, Fisherman’s Friend, Sentosa and Sports Singapore and many more notable global brands.

With an unique amalgamation of creative energy, marketing acumen and business skills, he has successfully transformed the agency from a traditional ad agency to an integrated communications ad agency with expertise in fusing both traditional advertising practices with ever-evolving digital age marketing strategies.

Currently, he is actively engaging in evolving a grocery mobile app, BrandCode, that is changing the way grocery shoppers engage with FMCG products as well as a platform for the brand owners to access consumers’ data to make more precise marketing decision.