Joel Yeo is an experienced marketer that has helped numerous brands in their marketing transformation journey. He is especially knowledgeable at leveraging technology for marketing automation or insight mining. This expertise combined with his myriad knowledge of the cultural nuances in Asian markets ensures that his strategic marketing solutions are better able to deliver the desired business outcome and are primed for performance optimization.
In his current role, he is responsible for leading all aspects of marketing in Singapore from driving growth in market share to nurturing consumer preference for the Visa brand and products through the development of groundbreaking marketing initiatives. In addition he also guides and supports key Visa clients and partners around the future of digital marketing. His experience as a marketer was recently recognized by Singapore’s leading marketing publication as attested by their invitation to him to be a judge in the 2015 Marketing Excellence Awards.