An accidental entrepreneur, Michelle pinned high hopes on being a successful banker but deviated into corporate education as a consultant. Within 3 years, she was promoted to Business & Product Development Senior Manager reporting to Group CEO on education franchise markets in China, Hong Kong, Macau and Taiwan.
In 2003, she made a bold move starting CMA on a shoestring budget with a simple mission: Bridging Creativity and Reality. She fervently believes that everyone can be creative and is bent on helping others achieve their creative pursuits, regardless of their background. Her students have won impressive D&AD Yellow Pencil Award and Crowbar Awards. Her school manifesto: forward thinker’s has put CMA as a pioneer in the new education with local and international media recognition.
In mid 2013, she started Make The Change with her CMA management team, MTC is a social enterprise that engaging design students and creative directors to help NGOs in creative execution for campaign or fundraising. In 2015, MTC was the recipient of commendation award (start-up category) in President’s Challenge Social Enterprise. To date, her MTC team has helped 120 organisations in various type of marketing campaigns, design execution as well as trained approximately 40 persons with disabilities in digital marketing and communication design.
In 2015, she initiated a nation-wide movement Design For Good (DFG) with her MTC team. DFG advocates and encourages individual to explore various creative approaches to create public awareness on specific social concern. Currently 14 secondary schools and ITE have been participating in Design For Good Youth competition and Mentorship.
In 2017, DFG expanded its’ portfolio and started an online platform: www.designforgood.sg. A collaborative platform to showcase co-creation between designers, artists and communities-in-need. Seeking to alleviate poverty in the mind, heart and hands, this collaboration will help to empower less privileged individuals to gain financial independence and a sustainable livelihood.