An​ ​accidental​ ​entrepreneur,​ ​Michelle​ ​pinned​ ​high​ ​hopes​ ​on​ ​being​ ​a​ ​successful​ ​banker​ ​but​ ​deviated​ ​into corporate​ ​education​ ​as​ ​a​ ​consultant.​ ​Within​ ​3​ ​years,​ ​she​ ​was​ ​promoted​ ​to​ ​Business​ ​&​ ​Product Development​ ​Senior​ ​Manager​ ​reporting​ ​to​ ​Group​ ​CEO​ ​on​ ​education​ ​franchise​ ​markets​ ​in​ ​China,​ ​Hong Kong,​ ​Macau​ ​and​ ​Taiwan.

In​ ​2003,​ ​she​ ​made​ ​a​ ​bold​ ​move​ ​starting​ ​CMA​ ​on​ ​a​ ​shoestring​ ​budget​ ​with​ ​a​ ​simple​ ​mission:​ ​Bridging Creativity​ ​and​ ​Reality.​ ​She​ ​fervently​ ​believes​ ​that​ ​everyone​ ​can​ ​be​ ​creative​ ​and​ ​is​ ​bent​ ​on​ ​helping​ ​others achieve​ ​their​ ​creative​ ​pursuits,​ ​regardless​ ​of​ ​their​ ​background.​ ​Her​ ​students​ ​have​ ​won​ ​impressive D&AD​ ​Yellow​ ​Pencil​ ​Award​ ​and​ ​Crowbar​ ​Awards.​ ​Her​ ​school​ ​manifesto:​ ​forward​ ​thinker’s​ ​has​ ​put​ ​CMA ​as​ ​a​ ​pioneer​ ​in​ ​the​ ​new​ ​education with​ ​local​ ​and​ ​international​ ​media​ ​recognition.

In​ ​mid​ ​2013,​ ​she​ ​​started​ ​Make​ ​The​ ​Change with her CMA management team, MTC is​ ​a​ ​social​ ​enterprise​ ​that​ ​engaging design​ ​students​ ​and​ ​creative​ ​directors​ ​to​ ​help​ ​NGOs​ ​in​ ​creative​ ​execution​ ​for​ ​campaign​ ​or​ ​fundraising. In​ ​2015,​ ​MTC​ ​was​ ​the​ ​recipient​ ​of​ ​commendation​ ​award​ ​(start-up​ ​category)​ ​in​ ​President’s​ ​Challenge Social​ ​Enterprise.​ ​To​ ​date,​ ​her​ ​MTC​ ​team​ ​has​ ​helped​ ​120​ ​organisations​ ​in​ ​various​ ​type​ ​of​ ​marketing campaigns,​ ​design​ ​execution​ ​as​ ​well​ ​as​ ​trained​ ​approximately​ ​40​ ​persons​ ​with​ ​disabilities​ ​in​ ​digital marketing​ ​and​ ​communication​ ​design.

In​ ​2015,​ she ​initiated ​a​ ​nation-wide​ ​movement​ ​Design​ ​For​ ​Good​ ​(DFG)​ ​with​ ​her​ ​MTC​ ​team.​ ​​ ​DFG advocates​ ​and​ ​encourages​ ​individual​ ​to​ ​explore​ ​various​ ​creative​ ​approaches​ ​to​ ​create​ ​public​ ​awareness on​ ​specific​ ​social​ ​concern.​ ​​ ​Currently​ ​14​ ​secondary​ ​schools​ ​and​ ​ITE​ ​have​ ​been​ ​participating​ ​in​ ​Design​ ​For Good​ ​Youth​ ​competition​ ​and​ ​Mentorship.

In​ ​2017,​ ​DFG​ ​expanded​ ​its’​ ​portfolio​ ​and started an online platform: www.designforgood.sg. A collaborative ​platform​ ​to​ ​showcase​ co-creation ​between​ ​designers,​ ​artists​ ​and communities-in-need.​ ​​ ​Seeking​ ​to​ ​alleviate​ ​poverty​ ​in​ ​the​ ​mind,​ ​heart​ ​and​ ​hands,​ ​this​ ​collaboration​ ​will help​ ​to​ ​empower​ ​less​ ​privileged​ ​individuals​ ​to​ ​gain​ ​financial​ ​independence​ ​and​ ​a​ ​sustainable​ ​livelihood.