Simon Spagnoletti is a Design Strategist and Researcher at a boutique consultancy in Seoul, where he specializes in extracting user insights and transforming them into compelling products and services. Previously he led a research and strategy team at Motorola Mobility Korea, studying Asian and European consumers to develop for international markets. He is dedicated to mentorship and has taught design at Hongik University and advised several entrepreneurs. Originally from New York City, he has a Masters in Industrial Design from Pratt Institute and a BA in Philosophy from New York University.